According Darningsih peroduk many foods and beverages from Indonesia, which is good and tasty, but less attractive in packaging. Because of that, he was interested in creating a solution for packaging. "It's original concept and exist only in us," said Darningsih familiarly called Mom this Dar.
This business is still relatively young. Dar's mother in September 2006 to prepare its past by creating a product design packaging first. To create these designs, Ms. Dar took several universities in Bandung, such as the National Technical Institute (Itenas), Bandung, majoring in product design. The process of creating design takes 5 months. Therefore, the new Dar Mother officially started his business in 2007.
Now, to serve consumers Ms. Dar is always willing to stock a variety of products food and beverage packaging designs, ranging from cardboard boxes, cardboard bag, plastic, bottles, and so forth. If there is an order, said Ms. Dar, in just over a week already completed. Orders can be completed more quickly less than a week, when consumers have been designing and bringing it wants its own product design.
In addition to serving an order in large quantities, Ms. Dar also serve the retail packaging orders. "We have no minimum order making it easier for those who want to buy a little," said the woman was born in Bandung. Only, Mrs. Dar applying different prices for orders in large quantities and at retail.
Food from plastic packaging unit is sold at USD 125. While for orders in the amount of 1000, only sold at USD 100 per unit. Enforcement of these different prices, according to Ms. Dar, other than to circumvent the benefits to be had, also to teach consumers to begin counting. Most of the customers Packaging House is the perpetrator of Small Micro Medium Enterprises (UMKN) engaged in retail.
Dar's mother admitted during one year of their work in food and beverage packaging business, has not got much profit. The reason, said Ms. Dar, to market a new product is not easy. Still need to socialize to introduce products to market. In addition, there are many actors UMKN engaged in food retailing that has not literacy a good product and sold primarily in international markets. "Need to change the paradigm of the user that the presence of packaging will increase the marketability," said Ms. Dar.
However, Ms Dar believes the business of packaging food and beverage industry is the future along with the increasing demand for packaging. To continue to market their products, Ms. Dar continue to conduct training and socialization to the community and the SMEs of the importance of packaging quality. Dar's mother explained that both containers are also dependent on the quality and price. Besides beautify because designs and logos, packaging also serves to maintain the quality of food from dirt, dust, water, collision, and so forth.
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